Point-of-Purchase PrintingPOP graphics precision-engineered to captivate customers and strengthen retail brands
Color Direct’s point-of-purchase printing delivers pixel-perfect graphics engineered for retail impact. From national rollouts to boutique campaigns, our team manufactures POP display components with crisp imagery, accurate color and durable construction. Whether you need magnetic graphics, floor decals or full-scale murals, we bring precision and consistency to every project, turning in-store marketing into a powerful driver of sales.
POP Display Graphics
Color Direct produces high-resolution POP display graphics built to showcase promotions, seasonal campaigns and product launches with sharp detail and durable finishes. Color-matched prints keep programs consistent across locations, while protective laminates and custom die-cuts add versatility. Kitting and packaging options make POP display distribution simple, helping retailers deliver a professional look in busy aisles.
Magnetic Graphics
Reusable magnetic graphics give retailers flexibility to refresh displays while maintaining a polished appearance. Color Direct prints with bold color and strong hold, making our magnets ideal for pricing updates, seasonal campaigns and new product launches. Pre-cut sizes, batch labeling, and magnetic acrylic faceplates provide efficient solutions for fast changes.
Gondola Graphics
Gondola graphics designed by Color Direct turn standard shelving into branded merchandising displays. Each panel is printed to spec for a precise fit, creating a cohesive look and strengthening shelf-level visibility where purchasing decisions happen. Channel strips, trims and laminated finishes add durability, while kitted sets labeled by store or region simplify distribution.
Endcap Displays
Color Direct creates endcap displays to capture attention at natural stopping points and drive impulse sales. Printed with durable materials and accurate color, our endcap display graphics highlight featured products with clarity and style. Headers, side panels and price callouts can be included for a complete presentation, with packaged sets shipping ready for distribution.
Inline Displays
Inline displays from Color Direct bring cohesion to retail aisles by aligning seamlessly with shelving systems. Consistent color and precise cutting reinforce brand presence from section to section, creating a professional, unified shopping environment. We offer store-ready packs with clear labeling to make resets fast and efficient.
Header Graphics
Shoppers naturally look up for wayfinding, and header graphics help guide them to featured products or categories. Color Direct prints header graphics in sharp resolution on rigid substrates, maintaining clean lines and lasting quality. Installation options include grommets, adhesive strips or pre-drilled holes, and consistent color supports strong brand recognition throughout the store.
Countertop Display Graphics
Promotions placed at checkout have maximum impact, and countertop graphics make the most of your checkout space. Color Direct delivers crisp color and polished finishes to create lasting impressions in compact, high-traffic areas. Our countertop display graphics use scratch-resistant coatings, custom shapes and UPC windows to add practical value, while kitting and labeling keep stocking simple across locations.
Counter Mats
Counter mats keep promotions front and center at the point of transaction. Color Direct produces crisp counter mat graphics with non-slip backing and scratch-resistant tops, combining utility with consistent branding. Available in standard or custom sizes, our counter mats withstand daily use while reinforcing visibility where customers make purchase decisions.
Wall Murals
Color Direct designs large-format wall murals to immerse shoppers in brand storytelling and seasonal campaigns. Vivid color and seamless alignment create professional coverage across long spans, while numbered panels and edge finishing make installation smooth for store teams. Durable surfaces withstand regular cleaning, keeping our wall murals bold and eye-catching.
Floor Graphics
Floor graphics from Color Direct transform underutilized space into a valuable promotional surface. Designed to handle heavy carts, frequent cleaning and constant foot traffic, our floor graphics retain vibrant color in the busiest areas. Arrows, footprints and custom shapes can direct shoppers or highlight promotions, with anti-scuff laminates available for extended use.
Get Started with Custom POP Printing Today
Based in Wisconsin and serving retailers across the Midwest and beyond, Color Direct provides POP printing services trusted by leading brands and marketing agencies. Our commitment to quality manufacturing means your displays arrive retail-ready, on time and true to your vision. Connect with Color Direct today to elevate your point-of-purchase printing and transform the way customers experience your brand.